Reference: Stonewall FC
Rainbow laces campaign is held annualy in November.
Main goal is to promote equal and safe environment for LGBT football players.
Football players, sport clubs and general audience.
Nationwide support of clubs, players etc thourgh wearing rainbow laces. Exposure through #rainbowlaces.
Very good PR and visibility nationwide. The rainbow laces campaign is an annual campaign in November and is gaining each year more visibility and support.